Creative Director + Global Brand Strategist

Selected Projects

UX Design

01

SAMSUNG—Show Opener

Creative Direction, Video Production

To kick off our annual Samsung Tech Day event, we needed a powerful show opener. I partnered with a VFX agency to create the 'Synergy' video that highlighted Samsung's ubiquitous presence in today's technology.

02

SONY—SaaS Division Branding

Brand Ideation & UX Design

I was recruited from another division of Sony to spearhead the brand of a new division within Sony called Media Cloud Services. We launched a competitive SaaS product called 'Ci,' which promised to sync footage from Sony cameras on set to a cloud account with proxies for editors to begin cutting dailies.

03

SAMSUNG—Hardware Headquarters

Website Design, Creative Direction

The challenge with this project was to maintain a Samsung brand affinity and match the existing Samsung HQ websites, while featuring the San Jose campus and local job opportunities. The existing domain structure was also scattered and difficult to navigate. The new website launched with a consolidated blog, careers site, and completely renovated labs and business division pages.

04

SONY—SaaS Video Product

Desktop & Mobile UX

As part of a new division within Sony, I became involved in both the marketing and UX design roles. I partnered with the Product Manager to design mobile UI screens as well as the entire video review tool.

05

SAMSUNG—MarCom Sizzle Video

Motion Graphics & Editing

To present the Marketing Communications accomplishments over the past several years, I prepared a visual and motion graphics video sizzle video. This was presented to the President of the organization along with other key executives.

06

SAMSUNG—Hardware Announcement

Creative Direction

To announce our new HBM3E product at FMS, I creative directed an animated product video with key features and highlights. The online video saw 5k+ impressions in addition to the thousands of visitors at FMS.

07

Degreely—SaaS EdTech Product

Branding Deck, Custom Marketing Site, UX Design

At Degreely, I co-founded and developed a web platform that empowers high school students by optimizing their academic schedules based on personalized data. I led the design and user experience strategy, ensuring the platform was intuitive and user-friendly for both students and administrators. By integrating advanced algorithms, we helped schools streamline scheduling and provided insights to improve student outcomes. Our platform was successfully piloted in multiple schools and secured its first contract within six months of launch.

08

LabStar—SaaS Dental Lab Product

UX Redesign, Custom Marketing Site, Product Video

I consulted for LabStar for many years to redesign their hero product, LabStar 2.0, rebuild the marketing site from the ground up, and animate countless product videos for customers and social channels. The company was acquired by market leader, 3Shape, in 2022.

09

Ingenyis Creative—Agency Brand

Brand Book, Website Development

I partnered with a colleague to pitch a creative agency concept to prospective investors. I collaborated on the brand design and built the website from scratch.

10

SONY—Digital Services Rebrand

Branding, Web Design and Development

When I was brought on, Sony DADC needed to pivot from physical production to digital asset delivery. I spearheaded a rebrand that helped shape the future of the company as a leader in asset management and digital supply chain operations.

11

ArTES—Private High School Brand

Brand & Logo Package

I was approached by the Headmaster of ArTES High School to rebrand the school. After ten revision cycles, we landed on a brand that represented their 6 pillars.

12

Laura Hunt Design

Brand Ideation & Website Design

I partnered with Laura Hunt to assemble her website portfolio. Shee needed a refreshed, but elegant and simple wordmark, which I embellished with subtle accents. I built her website from scratch on top of WordPress.

Danny Pugh

Creative Director with a Master’s degree and +14 years of experience directing global brand strategy, product marketing, and campaign production. A skilled facilitator of internal teams and agency partners, known for leading insights-led initiatives and complex cross functional work streams that deliver on business goals with measurable ROI. Developing go-to-market strategies and addressing product, marketing, and team challenges with innovative solutions across brands including Sony, Samsung, and Apple.

hello@dannypugh.com

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